Who we serve
The situation defines the starting point
We work with people putting forward, evaluating or acting on a consequential proposition. Sector, geography and business maturity refine the context. They do not, by themselves, determine fit.
We are usually engaged when the decision is consequential, the timeline is compressed and the signal is noisy.
You have a proposition to advance
For founders, promoters and advisers preparing a case for capital, partnership or strategic approval.
What must this proposition substantiate before someone else can evaluate it?
Read the situationYou have a proposition to evaluate
For investors, boards, sponsors and advisers deciding whether a case warrants further attention or investigation.
Which assumptions carry the decision, and what evidence supports them?
Read the situationYou have a decision to own
For leaders and their advisers making a consequential choice under uncertainty, competing priorities and personal responsibility.
What is the decision you need to be able to explain and own?
Read the situationYou need to make a direction workable
For businesses and their advisers designing execution or responding to changing conditions.
What must be true for this to work in your organisation?
Read the situationFit and qualification
A useful engagement has a consequential question, an accountable sponsor, access to relevant context and willingness to examine inconvenient evidence. A serious proposition can qualify before revenue or funding. FBP’s cross-sector samples demonstrate applications of a method, rather than unrestricted expertise in every industry.
Advisers as clients
Professional advisers can commission FBP work to support their own mandates. Clarify the ultimate decision, audience and permitted uses at the outset. The adviser’s client relationship does not automatically confer onward-distribution or publication rights.
A conversation about your decision
What needs to be understood
before your next decision?
Bring the proposition, question or direction you are working on. Together, we can define the support it requires.
Start a conversation